Mutual of Omaha is people you can "count on" when the going's tough:
If you watched any TV in the early 70's, you probably remember Marlin Perkins and Mutual Of Omaha's Wild Kingdom. It was a revolutionary program, the first of its kind. While I was too young to remember any one show in particular, I do remember it being an excellent show. I'm not sure if they show repeats on TV anymore, which surprises me. Alot of people watched it.