Being tan was huge back in the day. I know it will always be in vogue, but back then we weren't aware of the risk involved in getting too much sun. People even used baby oil to speed up the process. I never needed to work at it, after a few days in the sun I get really brown. The above is a 1974 Coppertone ad. With a blonde. Who's the spitting image of Malibu Barbie...