Since it's Saturday morning I thought I'd do an image search for '70s cereal premiums and found the above. It looks to be late '50s / very early '60s. I don't ever recall wanting a pony as a kid. I wonder what the cereal was, probably Wheaties or something.. or maybe it was a commercial during The Lone Ranger or Roy Rogers. Either way I wonder if any kid actually won that horse, although I doubt it.