Using my blog to try and make the world a better place. If I can help someone forget their troubles for a few minutes a day, it's all worth it.

Monday, December 28, 2009

In 1977:


When the song "You're still the one" by Orleans was at the height of its popularity, ABC took it for their advertising campaign. I remember mom used to laugh when the song came on the radio (Orleans not ABC) and they'd sing the line: "you're still the one who can scratch my itch"... I still, to this day, couldn't figure out what was so funny about it...

16 comments:

Motion Picture Gems said...

I don't remember this! Is there a You Tube clip on this. Thanks, Tom

RAB said...

And thirty years later, the gentleman who wrote this song with his wife was sworn in as a member of Congress. True!

joe said...

Tom: I'm not sure. I can't check videos on this public computer, but there probably is one somewhere.

RAB: Really?? Who is it? Are they still married?

joe said...

.. maybe I'll ask him what he meant by "scratch my itch", although I'm not so sure I'd like to know, now that I think about it ..

Tom (Motion Picture Gems) said...

Me too - I want to know who the congressman is. - Tom

RAB said...

The man in question is John Hall, representing New York's 19th Congressional district. John and Johanna are divorced now, but her MySpace page describes their long musical career together, including how they were brought together by Janis Joplin.

joe said...

That's pretty cool. Thanks (c:

Marco said...

scratch my itch... Probably means the 7 year itch couples are "supposed" to get. Anybody else?

joe said...

Um, I'd rather just leave it alone... if that's okay..

Hairball T. Hairball said...

I remember singing along with this commercial!

Anonymous said...

By picking the song, ABC was celebrating another '70s phenomenon: the fact that after perenially being the lowest rated network throughout the '60s and early '70s, ABC leaped into first place in the ratings during the late '70s. (Hence the song: "Were the one.")

Throughout the '50s, '60s, and ealry '70s, the network ratings followed a remarkably similar pattern: CBS (aka, the "Tiffany Network") always on top, NBC second, and holding down the ratings basement was poor ole ABC.
During the '60s there was actually a joke that the quickest way to end the Vietnam War was to put it on ABC, and it would soon get cancelled. But then, in the late '70s, it all changed, with ABC charging out of the basement and onto the top on the strength of shows like Happy Days, Laverne and Shirley, Threes Company, Taxi, Barney Miller, etc.

I would note also that as of 1976, the network rankings have been much, much more fluid, with each network taking its place on top and on the bottom. . . . err, ranking wise. . . since then.

And then, of course, came cable.

joe said...

Happy Days hasn't held up well. I tried to watch it several years ago and it really sucked.

Anonymous said...

"Happy Days hasn't held up well. I tried to watch it several years ago and it really sucked."

Yeah, but it sure had a good run back in the '70s. I remember it well.

They say it "jumped the shark"... well, when it in fact "jumped the shark" (the actual Happy days episode). But I think it was a gradual slide from an amusing and positive nostalgic look back at the '50s, to a show that ended up being a parody of itself.

I think a key thing to notice is how "the fonz" gradually morphs from being leather jacketed tough guy that the middle class kids feared, to being a saccharine nice guy who spread the message of "being cool" and could magically make the jukebox play music by hitting it. Maybe when the thumbs-up "ayyyyy!" became a catch phrase, that may have been the start of the steady slide down.

Note: At first, during his "tough guy" phase, Fonz used to claim Al's men's bathroom for himself as his "office" by virtue of his toughness. But by the end of the shows run, after A's burned down and was rebuilt in a more modern style, they actually gave Fonzie a real office... IN THE BATHROOM!!! I mean, if there was ever a sign that a show was past its prime.... that had to be it.

Tom said...

I don't remember that, when they built an actual office in the bathroom.

Anonymous said...

Regarding Fonzie's "office" in Al's restroom:

Quoting the Wikipedia article on Fonzie, found at http://en.wikipedia.org/wiki/Fonzie



"Fonzie self-appointed the men's washroom at Arnold's as his "office" where he and Richie and his friends would gather to work out developing problems. Written on the walls were phone numbers of his many girlfriends (There was a payphone in there, too). On opening night of the newly-built Arnold's (after the old one burned down), Al had a desk set up in the new men's washroom just for Fonzie. It included a desk telephone and organized pull-down sheet of all the phone numbers Al recovered from the fire."

Chris said...

I was just singing that the other day... and thinking of ABC!

LinkWithin

Related Posts with Thumbnails